About the Coalition Against Disinformation
Formed in March 2023, the Coalition Against Disinformation (CAD) is a multi-stakeholder alliance of media, academia and civil society to jointly push back against online misinformation and disinformation.
The members of CAD include representatives of the mass communication and journalism departments of 13 national universities, the Digital Media Alliance of Pakistan, the Women Journalists Association, media development groups, and civil society organisations.
The Coalition assists with research, production of learning resources, capacity-building training and public advocacy to foster an environment where the spread of disinformation is discouraged and the freedom of expression is strengthened.

Awareness
To raise awareness about countering disinformation among the public and key stakeholder groups of academia, digital media, and civil society.
Partnerships
To promote partnerships and dialogue for building critical mass of support for factual and credible journalism.
Media literacy
To undertake Media and Information Literacy (MIL) initiatives to help the public build critical thinking skills and discern disinformation.
Our Vision
Pakistani citizens actively reject online disinformation and rely on credible public interest journalism for their public participation.
Our Mission
CAD brings together digital media, academia, and civil society stakeholders in Pakistan to push back against disinformation through media literacy initiatives